Teton Ridge Acquires “The American”
CASE STUDY
– BACKGROUND INFO
Teton Ridge is a multi-platform brand devoted to the iconic American Western way of life and western equine sports. Teton Ridge was created with the singular focus of elevating Classic Western Sports and America’s Western Culture on the world stage, while broadening audiences around the globe as well as at home. Additionally, Teton Ridge operates a philanthropic foundation which provides invaluable funding for land stewardship; fosters community by preserving the cultural heritage of America’s western culture; and ensures the future of ranching and riding sports.
DILLEMA
The American’s weekend at AT&T Stadium will usher in a new era in rodeo, with innovative staging designed to flow consecutively from discipline to discipline with no downtime in between. Beyond the weekend’s non-stop rodeo action, fans will be treated to live music, entertainment, and more, from some of the biggest names on the stage and screen. Teton Ridge will be available to provide all the necessary production management, and funds to set the stage for this multi-million dollar event.
COURSE OF ACTION
The American now boasts an unmatched total purse of more than $3 million, which includes a $100,000 check for the individual winners of each discipline and a $2 million bonus pot that includes a carry-over bonus of more than $1 million from the 2021 event that was not won. Each qualifier that makes it to the 2022 finals will be eligible for their disciplines $100,000 prize money and will also have their shot at the bonus millions. Teton Ridge is proud to announce that for the first time in the event’s history, women’s breakaway ropers will also be eligible for the $2 million added bonus.
RESULTS
The American now represents the richest single-day event in all of western sports. Over the course of qualifier events across the country, competitors will be vying for what could be the biggest single-day paycheck of their careers. A true open competition in format, the iconic event brings together top professional rodeo athletes and honest, hardworking cowboys and cowgirls in a winner-take-all showdown, meant to crown the finest talent the world has to offer.
